Hesperia World América

Branding and marketing

Hesperia World América is a leading hotel chain with the largest presence in Venezuela, recognized for delivering hospitality experiences across tourist and urban destinations. The challenge was to maintain consistent communication across its different properties, boosting the positioning of each one without losing the strength of the corporate brand. This meant personalizing the guest experience and delivering ATL and BTL communication specialized for the hospitality sector.

5 years of management
+12% annual growth in followers
3.4% engagement rate on Instagram
Reach of 2.1 million unique users
4.3X ROAS
83% guest satisfaction index
+15 annual placements in high-circulation magazines
Campaign with the Venezuelan Professional Baseball League
Rotating radio spots on Unión Radio
+100 sponsored events

Comprehensive management of five properties

We led the communication strategy for Hesperia Valencia, Hesperia Maracay, Hesperia Morrocoy, Hesperia Isla Margarita and Hesperia Playa El Agua, adapting each action to the commercial objectives of every hotel without losing the consistency of the Hesperia World América brand.

Creative and graphic support

We developed the graphic support for advertising campaigns, events, promotions and communication pieces, ensuring a visual identity aligned across every brand touchpoint and strengthening its presence in both digital and traditional media.