Club Metropolitan
Mobile App Design & Development
+ Media Paid Ads
Metropolitan is an international chain of sports and wellness clubs offering spaces designed to integrate training, health, and lifestyle. Its goal was to improve the performance of its digital campaigns, turning ad spend into more efficient and scalable results.
- 18 months of management
- +€120,000 invested in TikTok, Google, Bing and Meta
- +50 million impressions
- 1 million website visits
The challenge
Metropolitan needed to optimize the performance of its digital campaigns. Although it was already investing in advertising, results were not reaching their expected potential, so it was necessary to rethink the strategy and improve the efficiency of every investment.
The strategy
We redesigned the Media Paid strategy, optimizing campaigns across multiple platforms to increase reach, visibility, and traffic to the website. As a complement, we developed email marketing campaigns through newsletters to strengthen communication with the database, drive recurrence, and support the conversion process from different touchpoints.
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